Stay on Message

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by Steve Deace

The following is an excerpt from the book “Rules for Patriots: How Conservatives Can Win Again.”

Attacks in political warfare are like parasites. They usually cannot survive merely on their own, so they need to attach themselves to a host to sustain them. Usually the one being attacked ends up being the host, thus springing the trap. The point of an attack is to distract you, so that you violate the 9th of my 10 Commandments of Political Warfare—Stay on Message.

The Left sets the trap by baiting you to respond to their silliness in a way that gives them access to your audience. They will hound you and hound you until you do. Depending on your resolve and the intensity of the attacks, it takes some longer than others to wear down. Most of their attacks are not really a story outside of the Left’s own enclaves until you respond, and then once you do you’ve given the media the excuse it’s been looking for to really crank up the jamming techniques.

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