Last week, while patriotic Americans celebrated the 237th birthday of our nation’s founding, Samuel Adams Beer commemorated Independence Day by brazenly undermining the very documents upon which our nation was founded.
A television ad, which ran over the Fourth of July weekend, depicts an eighteenth century tavern barkeep citing the Declaration of Independence saying:
“All men are created equal. They are endowed with certain unalienable rights: life, liberty and the pursuit of happiness.”
It didn’t take long for Samuel Adams’ Facebook page and Twitter feed to light up with protests from Americans who noticed the small but very significant omission of “by their Creator,” from the beer company’s rendition of the Declaration.
In response to a heated email that I swiftly sent off to the Vice President of Marketing at Samuel Adams, I received this response:
Thank you for your message about our recent TV ad and our use of some words from the Declaration of Independence, without the phrase “by our Creator.” We apologize that the omission offended you. That was never our intent. As you may already know, we adhere to an advertising code, established by the Beer Institute – a beer industry trade organization. The code states, “Beer advertising and marketing materials should not include religion or religious themes.” We agree with that, and follow those guidelines in our advertising and responsibly marketing our products.
Senior Director of External Relations
Boston Beer Company
Apparently we are to accept the fact that the industry guidelines set by the Beer Industry trump the principles set forth in America’s founding documents? You know, those same founding documents that helped create the free market environment under which Samuel Adams Beer can enterprise and thrive.
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