It’s one of the oldest tricks in business. Your product or service isn’t selling, so you change the name. How effective is this strategy? Just ask the creators of the search engine BackRub. If you’ve never heard of it, that’s because its creators, Larry Page and Sergey Brin, changed the name of their company in 1996 to Google.
Perhaps mindful of the power of rebranding and understandably vexed over that staggering 20% of students in New York who opted out of Common Core testing this year, Regents Chancellor Merryl Tisch thinks the answer to “selling” the much-maligned national standards is to change their name.
Tisch said the state is considering something like the Empire State Standards.
Via Democrat & Chronicle:
Board of Regents Chancellor Merryl Tisch said Tuesday that the state is “toying with” a possible name change for a revamped Common Core, the set of more-stringent education standards that has sparked often-contentious debate in school districts across New York.
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