FL condo project under development forced to change name … from ISIS


by Howard Portnoy

What’s in a name? The answer to that seemingly benign question has the potential to strike terror into the hearts of apartment owners in West Palm Beach, Fla., which is why developers of a posh new 16-story, 213-unit condominium project have changed the name to 3 Thirty Downtown. The old name? ISIS.

New York’s Daily News reports that the Kolter Group and Ram, real estate developers, have swapped out the old name, which was intended somehow to evoke the structure’s sleek design, for the new one, signifying the address at 333 Fern Street.

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